Sovrn Publisher Spotlight: Honest Slogans

Monetization

Current Picture Honest Slogans has been making the rounds on media outlets as of late. I create new ones weekly, […]

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What Publishers Need to Know about Recent Hacking Crimes

Media

Website security has been in the news lately as a result of the hacking of hundreds of thousands of sites […]

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Publisher Spotlight: Thistlewood Farm

Tools & Tech

We recently had the opportunity to catch up with KariAnne from Thistlewood Farm, one of our favorite Home & Garden […]

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Sovrn Audience Analytics Beacon

Tools & Tech

While we really do love helping you increase your revenue with Sovrn’s different website monetization solutions, we also want to help you […]

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The Programmatic Problem: What’s an Audience Without a Show?

Monetization

Originally published on Digiday on May 27, 2014. John Battelle is executive chairman of Sovrn Holdings, a programmatic advertising and publishing […]

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Ad Tech and Fraud: Lessons from Email Spam

Media

Originally published on AdExchanger on June 17th, 2014 The challenge of combatting online ad fraud has received intense publicity in recent […]

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Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

Monetization

Originally published on ClickZ on June 13th, 2014 Just like planning a vacation, blogging is hard work. If you don’t […]

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Why Consumers Are Ignoring Online Advertising

Media

Originally published on iMedia Connection on June 10, 2014. The attention signal is being lost in online advertising, and the […]

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Brand Safety: Blocking Bad Ads with The Media Trust

Monetization

Brand safety — it’s a hot topic in the world of programmatic advertising, one you should be aware of. Publishers that […]

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Co-created Content: A Return to Why We Blog

Tools & Tech

Meddle turns commentary into content that drives traffic to your blog and sovn is happy to welcome them as a publishing partner. […]

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Optimizing Your Site Revenue, Zone by Zone

Monetization

We recently invited a great group of bloggers to our Sovrn headquarters for a night of networking, war stories, and of […]

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Front Range Bloggers Meetup

Tools & Tech

About once a month I get together with a group of smart people who bombard me with the latest, greatest […]

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Weekly Roundup for Publisher Advertising

Tools & Tech

Happy Friday all you Sovrn bloggers! If you’re not yet a Sovrn publisher, I won’t hold it against you. You […]

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Sovrn’s Mobile Advertising Options

Mobile

Helping publishers make more money is at the core of Sovrn’s mission. With some new strategic partnerships and the advent […]

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Five Tips to Increase Traffic to Your Blog

Monetization

My wife Lindsay and I run a food blog called Pinch of Yum. The blog is based around simple, tasty, […]

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From Friday with Love

Tools & Tech

To all the Sovrn (and non-sovrn) bloggers out there, we’d like to say, HAPPY FRIDAY! One of my favorite things […]

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Programmatic Primer for Data-Savvy Publishers (ClickZ, Maja Millicevic)

Tools & Tech

Originally published by ClickZ on April 18, 2014. Embracing programmatic sales tools can allow publishers to jump ahead of the […]

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Why Fewer Ads Will Benefit Our Entire Industry

Tools & Tech

Originally published by MediaPost on April 10, 2014. The most potent opportunity of digital marketing is the ability to access […]

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Scott Cunningham Hired as VP of Ad Operations at IAB

Tools & Tech

Earlier today, the IAB announced that it was hiring Scott Cunningham as the Vice President of Technology and Ad Operations. […]

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