Found an Unwanted Ad Creative? Here’s What to Do

Monetization

Ad quality is one of publishers’ biggest concerns when onboarding a new ad partner.  Because all the major ad partners […]

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Inventory Quality & Why It Matters for Publishers

Monetization

Sovrn takes inventory quality extremely seriously. As a founding member of the IAB’s TOGI (Traffic of Good Intent) committee, with […]

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Sovrn’s RTB+ Technology: How It Works

Monetization

We’ve been hard at work the last several months evolving our RTB technology stack to continue providing our publishers with […]

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8 steps on how to install ad tags in Google DFP

Monetization

Here are the 8 steps you need to know when installing third-party creatives in Google’s DFP. If an advertiser or […]

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How to Set Price Floors to Maximize Revenue

Monetization

When it comes to CPM floor prices, Sovrn publishers are welcome to set floors at any rate at which they […]

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Leveling the Programmatic Playing Field: Data Transparency

Tools & Tech

As the programmatic market stands, publishers have little to no insight into how their inventory is analyzed by advertisers. As […]

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An Insider’s Guide to Successful Content Publishing

Monetization

Here are some of the things we look for when we’re advising prospective publishers on their monetization potential — as well […]

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Sovrn Publisher Spotlight: Honest Slogans

Monetization

Current Picture Honest Slogans has been making the rounds on media outlets as of late. I create new ones weekly, […]

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What Publishers Need to Know about Recent Hacking Crimes

Media

Website security has been in the news lately as a result of the hacking of hundreds of thousands of sites […]

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Publisher Spotlight: Thistlewood Farm

Tools & Tech

We recently had the opportunity to catch up with KariAnne from Thistlewood Farm, one of our favorite Home & Garden […]

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Sovrn Audience Analytics Beacon

Tools & Tech

While we really do love helping you increase your revenue with Sovrn’s different website monetization solutions, we also want to help you […]

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The Programmatic Problem: What’s an Audience Without a Show?

Monetization

Originally published on Digiday on May 27, 2014. John Battelle is executive chairman of Sovrn Holdings, a programmatic advertising and publishing […]

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Ad Tech and Fraud: Lessons from Email Spam

Media

Originally published on AdExchanger on June 17th, 2014 The challenge of combatting online ad fraud has received intense publicity in recent […]

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Is Your Blog an Uncharted Isle or a Destination Location? A Publisher’s Roadmap

Monetization

Originally published on ClickZ on June 13th, 2014 Just like planning a vacation, blogging is hard work. If you don’t […]

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Why Consumers Are Ignoring Online Advertising

Media

Originally published on iMedia Connection on June 10, 2014. The attention signal is being lost in online advertising, and the […]

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Brand Safety: Blocking Bad Ads with The Media Trust

Monetization

Brand safety — it’s a hot topic in the world of programmatic advertising, one you should be aware of. Publishers that […]

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Co-created Content: A Return to Why We Blog

Tools & Tech

Meddle turns commentary into content that drives traffic to your blog and sovn is happy to welcome them as a publishing partner. […]

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Optimizing Your Site Revenue, Zone by Zone

Monetization

We recently invited a great group of bloggers to our Sovrn headquarters for a night of networking, war stories, and of […]

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Front Range Bloggers Meetup

Tools & Tech

About once a month I get together with a group of smart people who bombard me with the latest, greatest […]

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Weekly Roundup for Publisher Advertising

Tools & Tech

Happy Friday all you Sovrn bloggers! If you’re not yet a Sovrn publisher, I won’t hold it against you. You […]

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