3 Questions for Owen McGrath

Media

1. What do you do at Sovrn and how does that work contribute to Sovrn’s mission? I’m a product manager […]

Read More

Cannes Lions 2018 – The Importance of Strategic & Creative Storytelling

Events

  With Cannes Lions 2018 behind us, the industry has put away their boat shoes, hung up their fedoras and […]

Read More

Join Sovrn in Support of Net Neutrality

Distribution

Updated Dec. 18, 2017 Sovrn is committed to supporting unique content from enthusiastic content creators online. Our business is built […]

Read More

Coalition for Better Ads: Making Online Ads Better for Everyone

Media

Sovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]

Read More

Our Commitment to Independent Publishers

Analytics & Reporting

It’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, […]

Read More

Walter Knapp, Sovrn CEO, Wins 2017 Entrepreneur of the Year Award

Media

In 2017, the EY Entrepreneur of the Year program celebrated its 31st year of recognizing business leaders for their amazing […]

Read More

Stepping Up to the Plate on Trust and Transparency

Media

It’s time for the industry to get serious about independent anti-fraud certification. The business of marketing and its sibling advertising […]

Read More

Digital Marketing & Content Strategy with Peter Houston

Media

In this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for TheMediaBriefing.com and Founder […]

Read More

Sovrn Playlists

Media

Keep inspired and humming all day with our handpicked mixes. Come back each month for new playlists created by the […]

Read More

John Battelle: What Media Must Do to Succeed

Media

John Battelle Wired Founder Louis Rossetto at work in the early days. Man, there’s been a ton of hand wringing […]

Read More

Video: John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale

Media

This post was originally posted on Beet.TV. View the original article here. When John Battelle sold Federated Media earlier this […]

Read More

The Big Question: What Do Wearables Mean for Advertisers?

Media

Flurry Analytics recently compared the adoption of new technologies from the twenty and twenty-first centuries and found that smart device […]

Read More

What Publishers Need to Know about Recent Hacking Crimes

Media

Website security has been in the news lately as a result of the hacking of hundreds of thousands of sites […]

Read More

Ad Tech and Fraud: Lessons from Email Spam

Media

Originally published on AdExchanger on June 17th, 2014 The challenge of combatting online ad fraud has received intense publicity in recent […]

Read More

Why Consumers Are Ignoring Online Advertising

Media

Originally published on iMedia Connection on June 10, 2014. The attention signal is being lost in online advertising, and the […]

Read More

5 Secrets to Building a Scalable Guest Post Campaign

Media

For Internet marketers who’ve been in the business for awhile, guest posting may seem just a little bit passé. It […]

Read More