Updated Dec. 18, 2017 Sovrn is committed to supporting unique content from enthusiastic content creators online. Our business is built […]
Coalition for Better Ads: Making Online Ads Better for Everyone
MediaSovrn is proud to be a member of the Coalition for Better Ads, alongside some of the most influential names […]
Our Commitment to Independent Publishers
Analytics & ReportingIt’s tough being an independent publisher and content creator. The dynamics of Adtech, Data Management, Header Bidding, Yield Optimization, Viewability, […]
Walter Knapp, Sovrn CEO, Wins 2017 Entrepreneur of the Year Award
MediaIn 2017, the EY Entrepreneur of the Year program celebrated its 31st year of recognizing business leaders for their amazing […]
Stepping Up to the Plate on Trust and Transparency
MediaIt’s time for the industry to get serious about independent anti-fraud certification. The business of marketing and its sibling advertising […]
Digital Marketing & Content Strategy with Peter Houston
MediaIn this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for TheMediaBriefing.com and Founder […]
Sovrn Playlists
MediaKeep inspired and humming all day with our handpicked mixes. Come back each month for new playlists created by the […]
John Battelle: What Media Must Do to Succeed
MediaJohn Battelle Wired Founder Louis Rossetto at work in the early days. Man, there’s been a ton of hand wringing […]
Video: John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale
MediaThis post was originally posted on Beet.TV. View the original article here. When John Battelle sold Federated Media earlier this […]
The Big Question: What Do Wearables Mean for Advertisers?
MediaFlurry Analytics recently compared the adoption of new technologies from the twenty and twenty-first centuries and found that smart device […]
What Publishers Need to Know about Recent Hacking Crimes
MediaWebsite security has been in the news lately as a result of the hacking of hundreds of thousands of sites […]
Ad Tech and Fraud: Lessons from Email Spam
MediaOriginally published on AdExchanger on June 17th, 2014 The challenge of combatting online ad fraud has received intense publicity in recent […]
Why Consumers Are Ignoring Online Advertising
MediaOriginally published on iMedia Connection on June 10, 2014. The attention signal is being lost in online advertising, and the […]
5 Secrets to Building a Scalable Guest Post Campaign
MediaFor Internet marketers who’ve been in the business for awhile, guest posting may seem just a little bit passé. It […]
