Media Archives - Sovrn, Inc.

The top 3 publisher issues of 2021

January 14, 2021

Media Transparency

Sovrn Gives Back for Giving Tuesday and Beyond

November 13, 2019

Media Transparency

Want Supply Path Optimization? Choose Sovrn.

October 18, 2019

Media

Introducing the New Sovrn.com

April 9, 2019

Brand Safety Media Piracy Tools & Tech Transparency

What’s an Interest-Based Publisher and Why Should Advertisers Care?

March 1, 2019

Events Media

Cannes Lions 2018 – The Importance of Strategic & Creative Storytelling

June 28, 2018

Distribution Media Social Media

Join Sovrn in Support of Net Neutrality

July 12, 2017

Media Monetization Tools & Tech

Coalition for Better Ads: Making Online Ads Better for Everyone

June 29, 2017

Analytics Header Bidding Media Monetization Tools & Tech

Our Commitment to Independent Publishers

June 27, 2017

Media

Walter Knapp, Sovrn CEO, Wins 2017 Entrepreneur of the Year Award

June 23, 2017

Media

Stepping Up to the Plate on Trust and Transparency

April 12, 2017

Media Monetization Social Media

Digital Marketing & Content Strategy with Peter Houston

February 21, 2017

Media Tools & Tech

Sovrn Playlists

August 31, 2016

Media Tools & Tech

John Battelle: What Media Must Do to Succeed

December 16, 2014

Media Tools & Tech Video

Video: John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale

November 10, 2014

Cookie	Duration	Description
__hssrc	session	This cookie is set by Hubspot whenever it changes the session cookie. The __hssrc cookie set to 1 indicates that the user has restarted the browser, and if the cookie does not exist, it is assumed to be a new session.
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cookielawinfo-checkbox-analytics	11 months	This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
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Cookie	Duration	Description
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__hssc	30 minutes	HubSpot sets this cookie to keep track of sessions and to determine if HubSpot should increment the session number and timestamps in the __hstc cookie.
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bcookie	2 years	LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID.
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language	session	This cookie is used to store the language preference of the user.
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sp_landing	1 day	The sp_landing is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.
sp_t	1 year	The sp_t cookie is set by Spotify to implement audio content from Spotify on the website and also registers information on user interaction related to the audio content.

Cookie	Duration	Description
__hstc	1 year 24 days	This is the main cookie set by Hubspot, for tracking visitors. It contains the domain, initial timestamp (first visit), last timestamp (last visit), current timestamp (this visit), and session number (increments for each subsequent session).
_ga	2 years	The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors.
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_gcl_au	3 months	Provided by Google Tag Manager to experiment advertisement efficiency of websites using their services.
_gid	1 day	Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously.
hubspotutk	1 year 24 days	This cookie is used by HubSpot to keep track of the visitors to the website. This cookie is passed to Hubspot on form submission and used when deduplicating contacts.
vuid	2 years	Vimeo installs this cookie to collect tracking information by setting a unique ID to embed videos to the website.

Cookie	Duration	Description
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bscookie	2 years	This cookie is a browser ID cookie set by Linked share Buttons and ad tags.
test_cookie	15 minutes	The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies.