It’s time for the industry to get serious about independent anti-fraud certification. The business of marketing and its sibling advertising […]
Digital Marketing & Content Strategy with Peter Houston
MediaIn this interview, we discuss digital marketing and content strategies with Peter Houston, Editor at Large for TheMediaBriefing.com and Founder […]
Sovrn Playlists
MediaKeep inspired and humming all day with our handpicked mixes. Come back each month for new playlists created by the […]
John Battelle: What Media Must Do to Succeed
MediaJohn Battelle Wired Founder Louis Rossetto at work in the early days. Man, there’s been a ton of hand wringing […]
Video: John Battelle’s Programmatic Platform for Mid-Tail Publishers is Reaching Scale
MediaThis post was originally posted on Beet.TV. View the original article here. When John Battelle sold Federated Media earlier this […]
The Big Question: What Do Wearables Mean for Advertisers?
MediaFlurry Analytics recently compared the adoption of new technologies from the twenty and twenty-first centuries and found that smart device […]
What Publishers Need to Know about Recent Hacking Crimes
MediaWebsite security has been in the news lately as a result of the hacking of hundreds of thousands of sites […]
Ad Tech and Fraud: Lessons from Email Spam
MediaOriginally published on AdExchanger on June 17th, 2014 The challenge of combatting online ad fraud has received intense publicity in recent […]
Why Consumers Are Ignoring Online Advertising
MediaOriginally published on iMedia Connection on June 10, 2014. The attention signal is being lost in online advertising, and the […]
I’m Cheating on My Graphic Designer With These Image Editing Tools. (Shhh. Don’t Tell.)
MediaAs anyone who blogs can attest, creating engaging content day in and day out can be a challenge. So I’m […]
5 Secrets to Building a Scalable Guest Post Campaign
MediaFor Internet marketers who’ve been in the business for awhile, guest posting may seem just a little bit passé. It […]
