See the New //Signal Advertising Technology

onscroll advertising technology sovrn.com

Calling all publishers – I’d like to introduce to you Sovrn’s new //Signal technology. You’re not going to want to miss this, trust me. What is //Signal? //Signal is a new, 100% additive advertising technology that allows publishers to sell more inventory on existing placements without impacting user experience. How do we do it? It […]

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6 Common DFP Pitfalls to Watch Out For

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By now, you’re probably aware of the benefits of using DFP, Google’s ad server for publishers. DFP offers more flexibility, can help with latency and allows you to manage all of your advertising from one place. But it’s no secret that DFP is difficult to set up, especially for digital advertising newbies. Here are common pitfalls that […]

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Header Bidding Tips: Setting up Header Bidding in DFP

header-bidding-dfp-setup-help-sovrn.com

The very first step to any header bidding setup in DFP is planning. Because many of the elements and settings you create in DFP can be duplicated in mass, saving you tons of time, it is crucial to make sure everything is up to spec from the very start. Header Bidding DFP Setup: Planning Which […]

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Header Bidding Explained: Terms to Know

books on coding

Today we are going break down all of the different elements of a header bidding implementation, from the header bidding wrapper to DFP line items, to help you better understand the mechanics of how header bidding works. A quick technical overview of header bidding Before we jump into the specific elements involved in a header […]

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Video: Header Bidding Explained in 14 Minutes

header bidding explained sovrn.com

If someone asked you to explain header bidding in a few sentences, could you do it? While the concept of how header bidding works is rather straightforward the mechanics of how it all goes down is pretty tricky. In short, header bidding implementations request bids from all advertising demand partners simultaneously instead of sequentially. By […]

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What is Header Bidding?

what-is-header-bidding-sovrn.com-blog

The question on everyone’s lips this year is “what is header bidding?” Header bidding is a huge advance for programmatic advertising. In this brief, we’ll go through how it works, what it means for publishers, and what to look out for, so you can decide if header bidding is for you. What is header bidding? […]

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Under the Hood: A Look at Sortable's Header Bidding Set Up

engine closeup

Scaling Ad Operations Sortable Ad Engine helps publishers automate their ad operations allowing them to focus on creating great content, and stop worry about ads. As the team took on more sites and more impressions, it became overwhelming to limit lost impressions and discrepancies through updating line items, price floors and passbacks. As Daniel Jantzi, […]

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HANDLL CEO: Publishers Must Innovate Around Walled Gardens

publisher walled gardens 2015 sovrn.com

We have put together a blog series leading up to our I² event in September that is tailored to capture thought-provoking ideas and commentary from visionaries, publishing leaders, independents, evangelists and the like. Everyday we have the pleasure of engaging with experts and innovators blazing their own path in the industry and we thought this […]

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Get Sovrn Started in 8 Quick Steps

getting-started-sovrn.com

Let’s Get Started! Welcome to the Sovrn network of independent and influential publishers! We’re here to help you thrive in the independent web. Now, let’s get set up so that you can start earning money. We have good news for you – this will be easy and fast. Typical set up time for 3 ad […]

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4 Content Distribution + Analysis Tools Every Publisher Needs To Know

friends on a blanket

Originally published on ProBlogger on 6/1/2015. You put in countless hours to create the highest quality content possible week after week. Maybe you even spend money on hiring a graphic designer to make your work look even better. But what good is a solid piece of content if it’s not being put in front of the […]

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5 Great Resources with Free High-Resolution Stock Photos

5 Great Resources with Free High-Resolution Stock Photos sovrn.com

Like you, we’re constantly looking for fresh new (free) stock photos to use for all our projects. Unless you have an in-house photographer or enough money to contract your creative needs, free high-resolution stock images is worth your while. We gathered our favorite list of stock image resources so you can focus on creating the content […]

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Get a Major Pageview Boost With AtContent

Pageview Boost sovrn.com

Growing page views and readership is much easier said than done, and unfortunately the recommended tactics to do so are often vague, time consuming, expensive or black hat. We are always looking for effective, inexpensive tools that enable publishers to boost their influence through transparent growth strategies. One such tool is AtContent, a blogging and […]

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Sovrn and Viglink Partner with Netpop to Release Publisher Roundtable Monetization Report

team working at table

Publisher Roundtable is a community sharing platform powered by Netpop designed to let online publishers collaborate and learn how to grow their websites more effectively. Together, publishers can generate benchmarks around audience growth, content and monetization. Designed to benefit content publishers of all types and sizes, the goal of Publisher Roundtable is to arm publishers […]

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Sovrn Audience Analytics Beacon

Sovrn Audience Analytics Beacon sovrn.com

While we really do love helping you increase your revenue with Sovrn’s different website monetization solutions, we also want to help you better understand your audience. Publishers want (and need) to have validation of their site metrics from an independent third party like Sovrn. Our publishers often ask us why Sovrn analytics reports do not more closely […]

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