As digital publishers keep striving to save time and make money, they are taking a closer look at the value their ad-technology partners bring to the table. A recent AdExchanger article offered a detailed view covering the publisher’s quest for partners that drive both yield and engagement, as well as the trend for slimming down […]
It’s no secret that publishers work day in and day out optimizing their ad-serving options to monetize their content. However, as the industry sees advancements in technologies for publishers, the tedious process of ad-stack optimization may not be necessary in order to maximize revenue. First, let’s set the stage by taking a look at how […]
Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There are a few different things to look at if your Sovrn ad tags are live but you’re not seeing any revenue roll in. We’ll break it into two different buckets: for those publishers who are […]
According to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising as their top tactic for blog monetization. Why? Let’s find out. Here are the five key benefits of display advertising as a source of income for bloggers and publishers. 1. A source of passive revenue “Passive revenue” […]
Waterfall Optimization Headaches Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks to maximize their revenue. As demand partners were added to their stack, it became apparent the winning bid wasn’t always the highest bid. To optimize revenue, Ahmed dedicated more time adjusting price floors and dove […]
Mobile devices have become an important part of our everyday lives. Have you thought about how your website functions on mobile phones and tablets? While mobile users can access your site, if it is not optimized for mobile usage, your readers may not have an enjoyable experience which may keep them from returning to your […]