How should publishers assess the true value of demand partners?

Analytics & Reporting

As digital publishers keep striving to save time and make more money, they are taking a closer look at the […]

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How to Promote Your WordPress Blog Using Workbench

Tools & Tech

Sovrn’s new Workbench plugin for WordPress speeds up your workflow for formatting, distributing and promoting your blog articles so you […]

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Ad Serving Options for Higher Revenue

Viewability

It’s no secret that publishers work day in and day out optimizing their ad serving options to monetize their content. […]

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My Ad Tags Are Live – Why Am I Not Making Any Money?

Monetization

Your site is approved, your ad tags are live, but you’re not making any money. So, what’s the deal? There […]

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Under the Hood: SpanishDict.com and Their Header Bidding Journey

Header Bidding

Waterfall optimization headaches Each morning, Ahmed Karim, Ad Operations Lead at SpanishDict dedicated significant time adjusting price floors and passbacks […]

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5 Key Benefits of Display Advertising for Bloggers

Monetization

According to a recent survey of publishers from Sovrn, TapInfluence and Viglink, 72% percent of professional publishers named display advertising […]

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Is Your Site Optimized for Mobile?

Mobile

Mobile devices have become an important part of our everyday lives. Have you thought about how your website functions on […]

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